simeon wittenberg
Schloss Türnich – a balanced space Holistic corporate identity concept for Schloss Türnich Schloss Türnich has been designed by famous Michael Léveilly as »Maison de Plaisance« and is located on an island, surrounded by two water ditches and a historical garden. The castle is an important testimony of Rhenanian architecture in the 18th century. The manor house received a grand interior in the style of the second Rhenanian rococo, that has been maintained until today. A small chapel has been added to the compound in 1895 with neo-romantic paintings and sculptures. The compound is completed by several other buildings, including a barn, the former horse barn, that now serves as a café, a mansion and a portal. Two more farms can be found on the land of Schloss Tarnish. These include the Türnich Mill and the so called Sweden Farm, a small agricultural farm, that serves as farmhouse for a family. The park ensemble consists of an English landscape garden, a French garden, a wild deer garden and an organic fruit plantation. The park is accessible by the public and has been renovated in 1983. The park is not only a nearby recreational area for local residents, but also a tourist attraction across the whole region. Widely known is the famous lime tree alley. In the 80ies Slovenian artist Marco Pogacnik crafted several stone sculptures and developed the concept of lithopuncture. The wild deer park has been resaturated in the 90ies and serves now as wetland that is very unique for that region. Same counts for the fruit plantation. Hedges and meadows are designed to host as many animal species as possible and are paramount example for a balance between agriculture and landscape. The farm is demeter certified and produces products of excellent quality. Guests may enjoy a piece of cake and a cup of coffee in the local café and can buy local produce from the farm. To find a sustainable business model for Schloss Türnich, the ensemble is being transferred into a foundation for cultural heritage and environmental protection. It is the aim of the owner to retain the castle for future generations and to open it to the public even further. This unique monument of cultural heritage, consisting of several buildings, 57ha of land and the magnificent interior of the manor mansion and the adjacent chapel need to be preserved. We developed over a period of two months a holistic corporate design and communication concept, that takes into account the broad variety of identity building elements and functions of the ensemble, as well as to respect the philosophical, economical and socio-cultural needs of the owner of Schloss Türnich. In the end it was our task to transform all this into a modern and future oriented visual representation of Schloss Türnich. Hereby we understand identity not as something “naturally” given, that can be wrapped into a sleek design, but rather as an identity building process that requires a lot of work. Identity can be build through a designed communication process, that fosters a certain of identity, that becomes in the end the representation for further communication. We did not start right away to redesign the logo and letterhead, but started to develop an understanding for Schloss Tarnish by developing certain criteria in order to measure an identity driven form of communication. Central elements we had to balance were terms like tradition and modernity, privacy and publicity, integrity and diversity as well as stories and experiences. These were in the end the strategic parameters for the communication strategy of the Schloss Türnich foundation. In a second step, we developed cross-media communication elements and a balanced and holistic system, that balances the variety of competences and products of Schloss Türnich across all sectors: organic farming, environmental education, slow food gastronomy and a holistic cultural sight in that region.
Responsibilities

Contextual Interviews

Customer Journey Maps

Storytelling

Expectation Maps

Stakeholder Maps

Identity

Communication Design

Cooperation

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Schloss Türnich – a balanced space Holistic corporate identity concept for Schloss Türnich Schloss Türnich has been designed by famous Michael Léveilly as »Maison de Plaisance« and is located on an island, surrounded by two water ditches and a historical garden. The castle is an important testimony of Rhenanian architecture in the 18th century. The manor house received a grand interior in the style of the second Rhenanian rococo, that has been maintained until today. A small chapel has been added to the compound in 1895 with neo-romantic paintings and sculptures. The compound is completed by several other buildings, including a barn, the former horse barn, that now serves as a café, a mansion and a portal. Two more farms can be found on the land of Schloss Tarnish. These include the Türnich Mill and the so called Sweden Farm, a small agricultural farm, that serves as farmhouse for a family. The park ensemble consists of an English landscape garden, a French garden, a wild deer garden and an organic fruit plantation. The park is accessible by the public and has been renovated in 1983. The park is not only a nearby recreational area for local residents, but also a tourist attraction across the whole region. Widely known is the famous lime tree alley. In the 80ies Slovenian artist Marco Pogacnik crafted several stone sculptures and developed the concept of lithopuncture. The wild deer park has been resaturated in the 90ies and serves now as wetland that is very unique for that region. Same counts for the fruit plantation. Hedges and meadows are designed to host as many animal species as possible and are paramount example for a balance between agriculture and landscape. The farm is demeter certified and produces products of excellent quality. Guests may enjoy a piece of cake and a cup of coffee in the local café and can buy local produce from the farm. To find a sustainable business model for Schloss Türnich, the ensemble is being transferred into a foundation for cultural heritage and environmental protection. It is the aim of the owner to retain the castle for future generations and to open it to the public even further. This unique monument of cultural heritage, consisting of several buildings, 57ha of land and the magnificent interior of the manor mansion and the adjacent chapel need to be preserved. We developed over a period of two months a holistic corporate design and communication concept, that takes into account the broad variety of identity building elements and functions of the ensemble, as well as to respect the philosophical, economical and socio-cultural needs of the owner of Schloss Türnich. In the end it was our task to transform all this into a modern and future oriented visual representation of Schloss Türnich. Hereby we understand identity not as something “naturally” given, that can be wrapped into a sleek design, but rather as an identity building process that requires a lot of work. Identity can be build through a designed communication process, that fosters a certain of identity, that becomes in the end the representation for further communication. We did not start right away to redesign the logo and letterhead, but started to develop an understanding for Schloss Tarnish by developing certain criteria in order to measure an identity driven form of communication. Central elements we had to balance were terms like tradition and modernity, privacy and publicity, integrity and diversity as well as stories and experiences. These were in the end the strategic parameters for the communication strategy of the Schloss Türnich foundation. In a second step, we developed cross-media communication elements and a balanced and holistic system, that balances the variety of competences and products of Schloss Türnich across all sectors: organic farming, environmental education, slow food gastronomy and a holistic cultural sight in that region.
Responsibilities Cooperation
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Schloss Türnich – a balanced space Holistic corporate identity concept for Schloss Türnich Schloss Türnich has been designed by famous Michael Léveilly as »Maison de Plaisance« and is located on an island, surrounded by two water ditches and a historical garden. The castle is an important testimony of Rhenanian architecture in the 18th century. The manor house received a grand interior in the style of the second Rhenanian rococo, that has been maintained until today. A small chapel has been added to the compound in 1895 with neo-romantic paintings and sculptures. The compound is completed by several other buildings, including a barn, the former horse barn, that now serves as a café, a mansion and a portal. Two more farms can be found on the land of Schloss Tarnish. These include the Türnich Mill and the so called Sweden Farm, a small agricultural farm, that serves as farmhouse for a family. The park ensemble consists of an English landscape garden, a French garden, a wild deer garden and an organic fruit plantation. The park is accessible by the public and has been renovated in 1983. The park is not only a nearby recreational area for local residents, but also a tourist attraction across the whole region. Widely known is the famous lime tree alley. In the 80ies Slovenian artist Marco Pogacnik crafted several stone sculptures and developed the concept of lithopuncture. The wild deer park has been resaturated in the 90ies and serves now as wetland that is very unique for that region. Same counts for the fruit plantation. Hedges and meadows are designed to host as many animal species as possible and are paramount example for a balance between agriculture and landscape. The farm is demeter certified and produces products of excellent quality. Guests may enjoy a piece of cake and a cup of coffee in the local café and can buy local produce from the farm. To find a sustainable business model for Schloss Türnich, the ensemble is being transferred into a foundation for cultural heritage and environmental protection. It is the aim of the owner to retain the castle for future generations and to open it to the public even further. This unique monument of cultural heritage, consisting of several buildings, 57ha of land and the magnificent interior of the manor mansion and the adjacent chapel need to be preserved. We developed over a period of two months a holistic corporate design and communication concept, that takes into account the broad variety of identity building elements and functions of the ensemble, as well as to respect the philosophical, economical and socio-cultural needs of the owner of Schloss Türnich. In the end it was our task to transform all this into a modern and future oriented visual representation of Schloss Türnich. Hereby we understand identity not as something “naturally” given, that can be wrapped into a sleek design, but rather as an identity building process that requires a lot of work. Identity can be build through a designed communication process, that fosters a certain of identity, that becomes in the end the representation for further communication. We did not start right away to redesign the logo and letterhead, but started to develop an understanding for Schloss Tarnish by developing certain criteria in order to measure an identity driven form of communication. Central elements we had to balance were terms like tradition and modernity, privacy and publicity, integrity and diversity as well as stories and experiences. These were in the end the strategic parameters for the communication strategy of the Schloss Türnich foundation. In a second step, we developed cross-media communication elements and a balanced and holistic system, that balances the variety of competences and products of Schloss Türnich across all sectors: organic farming, environmental education, slow food gastronomy and a holistic cultural sight in that region.
Responsibilities Cooperation
The server encountered an error.
Schloss Türnich – a balanced space Holistic corporate identity concept for Schloss Türnich Schloss Türnich has been designed by famous Michael Léveilly as »Maison de Plaisance« and is located on an island, surrounded by two water ditches and a historical garden. The castle is an important testimony of Rhenanian architecture in the 18th century. The manor house received a grand interior in the style of the second Rhenanian rococo, that has been maintained until today. A small chapel has been added to the compound in 1895 with neo-romantic paintings and sculptures. The compound is completed by several other buildings, including a barn, the former horse barn, that now serves as a café, a mansion and a portal. Two more farms can be found on the land of Schloss Tarnish. These include the Türnich Mill and the so called Sweden Farm, a small agricultural farm, that serves as farmhouse for a family. The park ensemble consists of an English landscape garden, a French garden, a wild deer garden and an organic fruit plantation. The park is accessible by the public and has been renovated in 1983. The park is not only a nearby recreational area for local residents, but also a tourist attraction across the whole region. Widely known is the famous lime tree alley. In the 80ies Slovenian artist Marco Pogacnik crafted several stone sculptures and developed the concept of lithopuncture. The wild deer park has been resaturated in the 90ies and serves now as wetland that is very unique for that region. Same counts for the fruit plantation. Hedges and meadows are designed to host as many animal species as possible and are paramount example for a balance between agriculture and landscape. The farm is demeter certified and produces products of excellent quality. Guests may enjoy a piece of cake and a cup of coffee in the local café and can buy local produce from the farm. To find a sustainable business model for Schloss Türnich, the ensemble is being transferred into a foundation for cultural heritage and environmental protection. It is the aim of the owner to retain the castle for future generations and to open it to the public even further. This unique monument of cultural heritage, consisting of several buildings, 57ha of land and the magnificent interior of the manor mansion and the adjacent chapel need to be preserved. We developed over a period of two months a holistic corporate design and communication concept, that takes into account the broad variety of identity building elements and functions of the ensemble, as well as to respect the philosophical, economical and socio-cultural needs of the owner of Schloss Türnich. In the end it was our task to transform all this into a modern and future oriented visual representation of Schloss Türnich. Hereby we understand identity not as something “naturally” given, that can be wrapped into a sleek design, but rather as an identity building process that requires a lot of work. Identity can be build through a designed communication process, that fosters a certain of identity, that becomes in the end the representation for further communication. We did not start right away to redesign the logo and letterhead, but started to develop an understanding for Schloss Tarnish by developing certain criteria in order to measure an identity driven form of communication. Central elements we had to balance were terms like tradition and modernity, privacy and publicity, integrity and diversity as well as stories and experiences. These were in the end the strategic parameters for the communication strategy of the Schloss Türnich foundation. In a second step, we developed cross-media communication elements and a balanced and holistic system, that balances the variety of competences and products of Schloss Türnich across all sectors: organic farming, environmental education, slow food gastronomy and a holistic cultural sight in that region.
Responsibilities
Cooperation
The server encountered an error.
Schloss Türnich – a balanced space Holistic corporate identity concept for Schloss Türnich Schloss Türnich has been designed by famous Michael Léveilly as »Maison de Plaisance« and is located on an island, surrounded by two water ditches and a historical garden. The castle is an important testimony of Rhenanian architecture in the 18th century. The manor house received a grand interior in the style of the second Rhenanian rococo, that has been maintained until today. A small chapel has been added to the compound in 1895 with neo-romantic paintings and sculptures. The compound is completed by several other buildings, including a barn, the former horse barn, that now serves as a café, a mansion and a portal. Two more farms can be found on the land of Schloss Tarnish. These include the Türnich Mill and the so called Sweden Farm, a small agricultural farm, that serves as farmhouse for a family. The park ensemble consists of an English landscape garden, a French garden, a wild deer garden and an organic fruit plantation. The park is accessible by the public and has been renovated in 1983. The park is not only a nearby recreational area for local residents, but also a tourist attraction across the whole region. Widely known is the famous lime tree alley. In the 80ies Slovenian artist Marco Pogacnik crafted several stone sculptures and developed the concept of lithopuncture. The wild deer park has been resaturated in the 90ies and serves now as wetland that is very unique for that region. Same counts for the fruit plantation. Hedges and meadows are designed to host as many animal species as possible and are paramount example for a balance between agriculture and landscape. The farm is demeter certified and produces products of excellent quality. Guests may enjoy a piece of cake and a cup of coffee in the local café and can buy local produce from the farm. To find a sustainable business model for Schloss Türnich, the ensemble is being transferred into a foundation for cultural heritage and environmental protection. It is the aim of the owner to retain the castle for future generations and to open it to the public even further. This unique monument of cultural heritage, consisting of several buildings, 57ha of land and the magnificent interior of the manor mansion and the adjacent chapel need to be preserved. We developed over a period of two months a holistic corporate design and communication concept, that takes into account the broad variety of identity building elements and functions of the ensemble, as well as to respect the philosophical, economical and socio-cultural needs of the owner of Schloss Türnich. In the end it was our task to transform all this into a modern and future oriented visual representation of Schloss Türnich. Hereby we understand identity not as something “naturally” given, that can be wrapped into a sleek design, but rather as an identity building process that requires a lot of work. Identity can be build through a designed communication process, that fosters a certain of identity, that becomes in the end the representation for further communication. We did not start right away to redesign the logo and letterhead, but started to develop an understanding for Schloss Tarnish by developing certain criteria in order to measure an identity driven form of communication. Central elements we had to balance were terms like tradition and modernity, privacy and publicity, integrity and diversity as well as stories and experiences. These were in the end the strategic parameters for the communication strategy of the Schloss Türnich foundation. In a second step, we developed cross-media communication elements and a balanced and holistic system, that balances the variety of competences and products of Schloss Türnich across all sectors: organic farming, environmental education, slow food gastronomy and a holistic cultural sight in that region.
Responsibilities Cooperation
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