simeon wittenberg
My first car Mobility ideas for/by young folks Challenge Design in the context with automotives normally deals with fancy drawings and very futuristic concepts, showing loads of high-tech components and hyper-streamlined bodywork. This project went a bit different, starting beyond form, with research, analysis and insights. It was our aim to identify features that are fun, handy or necessary for young car drivers.
Research During an eight week period we examined the needs and lifestyle of young people in Germany and selected countries around the world. Based on our research and interviews, we developed six different target groups with characteristic needs and lifestyles. Based on those target groups we did some field trips to learn more about the situation of particular car users and developed over several steps a wide range of critical points which could be improved.
Ideation After clustering, grading and filtering all ideas, 45 basic approaches were defined and finally visualized.
Responsibilities

Contextual Interviews

Customer Journey Maps

Personas

Storytelling

Cooperation Client

A Day in the Life

Idea Generation

Mobile Ethnography

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CONTACT
My first car Mobility ideas for/by young folks Challenge Design in the context with automotives normally deals with fancy drawings and very futuristic concepts, showing loads of high-tech components and hyper-streamlined bodywork. This project went a bit different, starting beyond form, with research, analysis and insights. It was our aim to identify features that are fun, handy or necessary for young car drivers.
Research During an eight week period we examined the needs and lifestyle of young people in Germany and selected countries around the world. Based on our research and interviews, we developed six different target groups with characteristic needs and lifestyles. Based on those target groups we did some field trips to learn more about the situation of particular car users and developed over several steps a wide range of critical points which could be improved.
Ideation After clustering, grading and filtering all ideas, 45 basic approaches were defined and finally visualized.
Responsibilities Cooperation Client
The server encountered an error.
My first car Mobility ideas for/by young folks Challenge Design in the context with automotives normally deals with fancy drawings and very futuristic concepts, showing loads of high-tech components and hyper-streamlined bodywork. This project went a bit different, starting beyond form, with research, analysis and insights. It was our aim to identify features that are fun, handy or necessary for young car drivers.
Research During an eight week period we examined the needs and lifestyle of young people in Germany and selected countries around the world. Based on our research and interviews, we developed six different target groups with characteristic needs and lifestyles. Based on those target groups we did some field trips to learn more about the situation of particular car users and developed over several steps a wide range of critical points which could be improved.
Ideation After clustering, grading and filtering all ideas, 45 basic approaches were defined and finally visualized.
Responsibilities Cooperation Client
The server encountered an error.
My first car Mobility ideas for/by young folks Challenge Design in the context with automotives normally deals with fancy drawings and very futuristic concepts, showing loads of high-tech components and hyper-streamlined bodywork. This project went a bit different, starting beyond form, with research, analysis and insights. It was our aim to identify features that are fun, handy or necessary for young car drivers.
Research During an eight week period we examined the needs and lifestyle of young people in Germany and selected countries around the world. Based on our research and interviews, we developed six different target groups with characteristic needs and lifestyles. Based on those target groups we did some field trips to learn more about the situation of particular car users and developed over several steps a wide range of critical points which could be improved.
Ideation After clustering, grading and filtering all ideas, 45 basic approaches were defined and finally visualized.
Responsibilities
Cooperation Client
The server encountered an error.
My first car Mobility ideas for/by young folks Challenge Design in the context with automotives normally deals with fancy drawings and very futuristic concepts, showing loads of high-tech components and hyper-streamlined bodywork. This project went a bit different, starting beyond form, with research, analysis and insights. It was our aim to identify features that are fun, handy or necessary for young car drivers.
Research During an eight week period we examined the needs and lifestyle of young people in Germany and selected countries around the world. Based on our research and interviews, we developed six different target groups with characteristic needs and lifestyles. Based on those target groups we did some field trips to learn more about the situation of particular car users and developed over several steps a wide range of critical points which could be improved.
Ideation After clustering, grading and filtering all ideas, 45 basic approaches were defined and finally visualized.
Responsibilities Cooperation Client
The server encountered an error.