simeon wittenberg
Ageing in China Supporting Ageing with Design A well informed and global perspective on the challenges of todays society and a good understanding of different cultures, as well as the ability to work in multinational teams are most important facets of professional cooperation in the creative industries. The I.do project has been for me a so called one-of-a-kind opportunity to work in an international team with great mentorship and resources on one of the most important, relevant and challenging topics of our times: Sustainable design concepts that support active ageing. Challenge Inclusive design will play an important part in 21st century design. Kitchen utensils with chunky grips, lever taps, automatic doors and remote controls have all been developed with older or differently-abled people in mind, and now they benefit everyone. The demographic shift in China, Japan and western countries will call for new demands and service solutions. Our challenge was to design a product or service around the topic of food/food preparation and cooking. For us it was crucial to understand who is the user. How do these people live? What do they do? And more importantly how do they do things? Research We conducted our research in Hong Kong and around the Pearl River Delta in China. We visited elderly people at home, elderly homes an elderly university and several cultural sights, that are meaningful in Chinese culture. Hong Kong’s population lives in very tiny high rise apartments. Most social activities are being performed outdoors. Groups of people practicing sports in parks and on sports courts can be observed. The research gave me a great insight into a different culture, with different rituals, that has been very helpful for our further concept development. Ideation Our research around the topic of food and cooking gave us the insight, that many elderly people strongly believe in the importance of their ancestors and keepsakes. Elderly also fear to be a financial or emotional burden to their families. Different to former times, most children move out, as soon as they are grown up. Some elderly feel uncomfortable being alone and would like to spend more time with their relative, children and grandchildren. Social networks and family ties are often maintained through food sharing. Story/Concept Our aim is to maintain family relationships and preserve family culture by sharing family heritage through interaction design. After being retired, the elderly live without the structure of daily routine. They tend to lose their sense of purpose, especially if their families have little contact with them. Whereas during the process of cooking for their families, elderly were able to provide values in the family while enjoying the process at the same time. Keepo is designed to maintain the bonds of families through the shared collection and preservation of their recipes and techniques. The platform is a shared digital recipe book where two households can edit and build the content together. With Keepo, it is fun to exchange ideas, recipes and stories from former days. Keepo allows the elderly to continue their relationship with their loved ones and rediscover the roll they play in their family while the younger generation can profit from the gathered wisdom of their elders. The book is in the form of a Chinese journal, wrapped in bamboo fabric, and finished with lighting that is evocative of traditional string binding. Keepo is able to take its place in the bookshelf with its glowing spine indicating the occurrence of new correspondence on the inside. The Keepo‘s simple, and approachable interface is designed to reduce the risks of error for its tech-wary older audience. With a quickly accessible home button and search engine designed around the navigation of the familiar cookbook, it is easy to scroll through all of your valuable recipes and notes without being confronted with an overwhelming number of options. For the user‘s family, Keepo‘s interface can be accessed and manipulated through smart devices, allowing the younger generation to connect through technology that they are familiar with. While the Keepo book remains approachable for the older user base, their family is able to organize the final recipes through mediums they use in their daily life.
Responsibilities

Contextual Interviews

Customer Journey Maps

Personas

Storytelling

Cooperation

A Day in the Life

Co-Creation

Desktop Walkthrough

Expectation Maps

Idea Generation

Mobile Ethnography

Service Prototypes

Service Safaris

Shadowing

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Ageing in China Supporting Ageing with Design A well informed and global perspective on the challenges of todays society and a good understanding of different cultures, as well as the ability to work in multinational teams are most important facets of professional cooperation in the creative industries. The I.do project has been for me a so called one-of-a-kind opportunity to work in an international team with great mentorship and resources on one of the most important, relevant and challenging topics of our times: Sustainable design concepts that support active ageing. Challenge Inclusive design will play an important part in 21st century design. Kitchen utensils with chunky grips, lever taps, automatic doors and remote controls have all been developed with older or differently-abled people in mind, and now they benefit everyone. The demographic shift in China, Japan and western countries will call for new demands and service solutions. Our challenge was to design a product or service around the topic of food/food preparation and cooking. For us it was crucial to understand who is the user. How do these people live? What do they do? And more importantly how do they do things? Research We conducted our research in Hong Kong and around the Pearl River Delta in China. We visited elderly people at home, elderly homes an elderly university and several cultural sights, that are meaningful in Chinese culture. Hong Kong’s population lives in very tiny high rise apartments. Most social activities are being performed outdoors. Groups of people practicing sports in parks and on sports courts can be observed. The research gave me a great insight into a different culture, with different rituals, that has been very helpful for our further concept development. Ideation Our research around the topic of food and cooking gave us the insight, that many elderly people strongly believe in the importance of their ancestors and keepsakes. Elderly also fear to be a financial or emotional burden to their families. Different to former times, most children move out, as soon as they are grown up. Some elderly feel uncomfortable being alone and would like to spend more time with their relative, children and grandchildren. Social networks and family ties are often maintained through food sharing. Story/Concept Our aim is to maintain family relationships and preserve family culture by sharing family heritage through interaction design. After being retired, the elderly live without the structure of daily routine. They tend to lose their sense of purpose, especially if their families have little contact with them. Whereas during the process of cooking for their families, elderly were able to provide values in the family while enjoying the process at the same time. Keepo is designed to maintain the bonds of families through the shared collection and preservation of their recipes and techniques. The platform is a shared digital recipe book where two households can edit and build the content together. With Keepo, it is fun to exchange ideas, recipes and stories from former days. Keepo allows the elderly to continue their relationship with their loved ones and rediscover the roll they play in their family while the younger generation can profit from the gathered wisdom of their elders. The book is in the form of a Chinese journal, wrapped in bamboo fabric, and finished with lighting that is evocative of traditional string binding. Keepo is able to take its place in the bookshelf with its glowing spine indicating the occurrence of new correspondence on the inside. The Keepo‘s simple, and approachable interface is designed to reduce the risks of error for its tech-wary older audience. With a quickly accessible home button and search engine designed around the navigation of the familiar cookbook, it is easy to scroll through all of your valuable recipes and notes without being confronted with an overwhelming number of options. For the user‘s family, Keepo‘s interface can be accessed and manipulated through smart devices, allowing the younger generation to connect through technology that they are familiar with. While the Keepo book remains approachable for the older user base, their family is able to organize the final recipes through mediums they use in their daily life.
Responsibilities Cooperation
The server encountered an error.
Ageing in China Supporting Ageing with Design A well informed and global perspective on the challenges of todays society and a good understanding of different cultures, as well as the ability to work in multinational teams are most important facets of professional cooperation in the creative industries. The I.do project has been for me a so called one-of-a-kind opportunity to work in an international team with great mentorship and resources on one of the most important, relevant and challenging topics of our times: Sustainable design concepts that support active ageing. Challenge Inclusive design will play an important part in 21st century design. Kitchen utensils with chunky grips, lever taps, automatic doors and remote controls have all been developed with older or differently-abled people in mind, and now they benefit everyone. The demographic shift in China, Japan and western countries will call for new demands and service solutions. Our challenge was to design a product or service around the topic of food/food preparation and cooking. For us it was crucial to understand who is the user. How do these people live? What do they do? And more importantly how do they do things? Research We conducted our research in Hong Kong and around the Pearl River Delta in China. We visited elderly people at home, elderly homes an elderly university and several cultural sights, that are meaningful in Chinese culture. Hong Kong’s population lives in very tiny high rise apartments. Most social activities are being performed outdoors. Groups of people practicing sports in parks and on sports courts can be observed. The research gave me a great insight into a different culture, with different rituals, that has been very helpful for our further concept development. Ideation Our research around the topic of food and cooking gave us the insight, that many elderly people strongly believe in the importance of their ancestors and keepsakes. Elderly also fear to be a financial or emotional burden to their families. Different to former times, most children move out, as soon as they are grown up. Some elderly feel uncomfortable being alone and would like to spend more time with their relative, children and grandchildren. Social networks and family ties are often maintained through food sharing. Story/Concept Our aim is to maintain family relationships and preserve family culture by sharing family heritage through interaction design. After being retired, the elderly live without the structure of daily routine. They tend to lose their sense of purpose, especially if their families have little contact with them. Whereas during the process of cooking for their families, elderly were able to provide values in the family while enjoying the process at the same time. Keepo is designed to maintain the bonds of families through the shared collection and preservation of their recipes and techniques. The platform is a shared digital recipe book where two households can edit and build the content together. With Keepo, it is fun to exchange ideas, recipes and stories from former days. Keepo allows the elderly to continue their relationship with their loved ones and rediscover the roll they play in their family while the younger generation can profit from the gathered wisdom of their elders. The book is in the form of a Chinese journal, wrapped in bamboo fabric, and finished with lighting that is evocative of traditional string binding. Keepo is able to take its place in the bookshelf with its glowing spine indicating the occurrence of new correspondence on the inside. The Keepo‘s simple, and approachable interface is designed to reduce the risks of error for its tech-wary older audience. With a quickly accessible home button and search engine designed around the navigation of the familiar cookbook, it is easy to scroll through all of your valuable recipes and notes without being confronted with an overwhelming number of options. For the user‘s family, Keepo‘s interface can be accessed and manipulated through smart devices, allowing the younger generation to connect through technology that they are familiar with. While the Keepo book remains approachable for the older user base, their family is able to organize the final recipes through mediums they use in their daily life.
Responsibilities Cooperation
The server encountered an error.
Ageing in China Supporting Ageing with Design A well informed and global perspective on the challenges of todays society and a good understanding of different cultures, as well as the ability to work in multinational teams are most important facets of professional cooperation in the creative industries. The I.do project has been for me a so called one-of-a-kind opportunity to work in an international team with great mentorship and resources on one of the most important, relevant and challenging topics of our times: Sustainable design concepts that support active ageing. Challenge Inclusive design will play an important part in 21st century design. Kitchen utensils with chunky grips, lever taps, automatic doors and remote controls have all been developed with older or differently-abled people in mind, and now they benefit everyone. The demographic shift in China, Japan and western countries will call for new demands and service solutions. Our challenge was to design a product or service around the topic of food/food preparation and cooking. For us it was crucial to understand who is the user. How do these people live? What do they do? And more importantly how do they do things? Research We conducted our research in Hong Kong and around the Pearl River Delta in China. We visited elderly people at home, elderly homes an elderly university and several cultural sights, that are meaningful in Chinese culture. Hong Kong’s population lives in very tiny high rise apartments. Most social activities are being performed outdoors. Groups of people practicing sports in parks and on sports courts can be observed. The research gave me a great insight into a different culture, with different rituals, that has been very helpful for our further concept development. Ideation Our research around the topic of food and cooking gave us the insight, that many elderly people strongly believe in the importance of their ancestors and keepsakes. Elderly also fear to be a financial or emotional burden to their families. Different to former times, most children move out, as soon as they are grown up. Some elderly feel uncomfortable being alone and would like to spend more time with their relative, children and grandchildren. Social networks and family ties are often maintained through food sharing. Story/Concept Our aim is to maintain family relationships and preserve family culture by sharing family heritage through interaction design. After being retired, the elderly live without the structure of daily routine. They tend to lose their sense of purpose, especially if their families have little contact with them. Whereas during the process of cooking for their families, elderly were able to provide values in the family while enjoying the process at the same time. Keepo is designed to maintain the bonds of families through the shared collection and preservation of their recipes and techniques. The platform is a shared digital recipe book where two households can edit and build the content together. With Keepo, it is fun to exchange ideas, recipes and stories from former days. Keepo allows the elderly to continue their relationship with their loved ones and rediscover the roll they play in their family while the younger generation can profit from the gathered wisdom of their elders. The book is in the form of a Chinese journal, wrapped in bamboo fabric, and finished with lighting that is evocative of traditional string binding. Keepo is able to take its place in the bookshelf with its glowing spine indicating the occurrence of new correspondence on the inside. The Keepo‘s simple, and approachable interface is designed to reduce the risks of error for its tech-wary older audience. With a quickly accessible home button and search engine designed around the navigation of the familiar cookbook, it is easy to scroll through all of your valuable recipes and notes without being confronted with an overwhelming number of options. For the user‘s family, Keepo‘s interface can be accessed and manipulated through smart devices, allowing the younger generation to connect through technology that they are familiar with. While the Keepo book remains approachable for the older user base, their family is able to organize the final recipes through mediums they use in their daily life.
Responsibilities
Cooperation
The server encountered an error.
Ageing in China Supporting Ageing with Design A well informed and global perspective on the challenges of todays society and a good understanding of different cultures, as well as the ability to work in multinational teams are most important facets of professional cooperation in the creative industries. The I.do project has been for me a so called one-of-a-kind opportunity to work in an international team with great mentorship and resources on one of the most important, relevant and challenging topics of our times: Sustainable design concepts that support active ageing. Challenge Inclusive design will play an important part in 21st century design. Kitchen utensils with chunky grips, lever taps, automatic doors and remote controls have all been developed with older or differently-abled people in mind, and now they benefit everyone. The demographic shift in China, Japan and western countries will call for new demands and service solutions. Our challenge was to design a product or service around the topic of food/food preparation and cooking. For us it was crucial to understand who is the user. How do these people live? What do they do? And more importantly how do they do things? Research We conducted our research in Hong Kong and around the Pearl River Delta in China. We visited elderly people at home, elderly homes an elderly university and several cultural sights, that are meaningful in Chinese culture. Hong Kong’s population lives in very tiny high rise apartments. Most social activities are being performed outdoors. Groups of people practicing sports in parks and on sports courts can be observed. The research gave me a great insight into a different culture, with different rituals, that has been very helpful for our further concept development. Ideation Our research around the topic of food and cooking gave us the insight, that many elderly people strongly believe in the importance of their ancestors and keepsakes. Elderly also fear to be a financial or emotional burden to their families. Different to former times, most children move out, as soon as they are grown up. Some elderly feel uncomfortable being alone and would like to spend more time with their relative, children and grandchildren. Social networks and family ties are often maintained through food sharing. Story/Concept Our aim is to maintain family relationships and preserve family culture by sharing family heritage through interaction design. After being retired, the elderly live without the structure of daily routine. They tend to lose their sense of purpose, especially if their families have little contact with them. Whereas during the process of cooking for their families, elderly were able to provide values in the family while enjoying the process at the same time. Keepo is designed to maintain the bonds of families through the shared collection and preservation of their recipes and techniques. The platform is a shared digital recipe book where two households can edit and build the content together. With Keepo, it is fun to exchange ideas, recipes and stories from former days. Keepo allows the elderly to continue their relationship with their loved ones and rediscover the roll they play in their family while the younger generation can profit from the gathered wisdom of their elders. The book is in the form of a Chinese journal, wrapped in bamboo fabric, and finished with lighting that is evocative of traditional string binding. Keepo is able to take its place in the bookshelf with its glowing spine indicating the occurrence of new correspondence on the inside. The Keepo‘s simple, and approachable interface is designed to reduce the risks of error for its tech-wary older audience. With a quickly accessible home button and search engine designed around the navigation of the familiar cookbook, it is easy to scroll through all of your valuable recipes and notes without being confronted with an overwhelming number of options. For the user‘s family, Keepo‘s interface can be accessed and manipulated through smart devices, allowing the younger generation to connect through technology that they are familiar with. While the Keepo book remains approachable for the older user base, their family is able to organize the final recipes through mediums they use in their daily life.
Responsibilities Cooperation
The server encountered an error.